BUILD YOUR BRAND WITH MOXIE
Whether you need a new brand from scratch or are ready to upgrade an existing one, we’re here to help you shake it up!
Step 1 : Intro
First thing’s first — let’s talk about you! We want to understand who you are and where you would like to go through a brand discovery questionnaire. The survey will guide you through the business vision, mission and markets; and will serve as a roadmap for decisions as we work through the process!
People don’t buy what you do; they buy why you do it.
Simon Sinek
Step 2: Concept
Let’s get this party started! We’ll sift through your brand questionnaire, review a mood board and explore several design concepts. Approval of concepts during this session will drive the next steps of design.
Life Refined brings organization to everyday spaces. We used clean lines with softer edges for approachability, and a limited color scheme for a high-end feel.
Step 3: Design
We’ve completed the groundwork — let’s get to the good stuff! After developing a handful of designs in the studio, we’ll choose the three to strongest present as black/white vectors. Together, we’ll make a selection to refine for presentation two.
The break of “re” and “fined” indicates the loss and retention of fine. It balances a high-end service with familiar approachability.
Step 4: Refine
Let’s explore your selected concept in color and alongside a few font selections. After you’ve made final selections for logo, color palette and typography, we’ll go back to the studio to develop the remaining components of your brand.
Primary and secondary layouts give the logo the ultimate functionality. It’s important that it fits many applications, but remains consistent to the brand.
Step 5: Delivered
Ready for the grand finale? We’ll present a full brand guide, which includes your entire brand-at-glance. With your approval of the guide, we’ll prepare the final assets for export. The final deliverables include your logo (primary, secondary and brand mark) in print, digital and vector filetypes. (That’s PNG, JPG and EPS!)
Ready to take your idea to the next level?
